2023-24 Fall & Winter Fashion Color Trends
One of my favorite things to explore when the seasons change is color trends. It inspires me to be creative and come up with ideas for how to freshen my outfits as summer transitions into fall.
Paying attention to trending colors doesn’t mean we have to replace clothes we already have with the “new” colors, and it doesn’t mean we need to feel pressured to shop. In fact, I typically discover that I have colors in my closet that closely match some of each new season’s fashion color palette.
Being aware of a new season’s color trends puts us in the position of being able to make choices, to think of new ways to create and style outfits. Knowing the color palette for the new season can inspire us to try something new, step outside our fashion comfort zone. And it can actually instill confidence in how we present ourselves to others.
Let’s jump into the color trends for fall and winter 2023/2024.
If you’re interested in diving a little deeper into who Pantone is and how color forecasters chose color trends, check out the end of this post.
Fall & Winter 2023-24 Color Trends
“According to Pantone Color Institute experts, colors for NYFW (New York Fashion Week) Autumn/Winter 2023/2024 are expressive of a new reality. Striving forward into the future with elation and anticipation, colors for Autumn/Winter 2023/2024 signify our desire to communicate the joy of creativity and design joy into our lives. Encouraging exploration and experimentation, these color combinations open space for free, fun, and inclusive color imaginings.
“’Colors for Autumn/Winter 2023/2024 reach out beyond what we think is possible to catapult us into this new era, taking us to a place where boundaries of time, place, and identity are no longer fixed,’ said Leatrice Eiseman, Executive Director of the Pantone Color Institute. ‘A friendly mix of joyful tones and traditional shades recontextualized with a modern edge, colors for NYFW Autumn/Winter 2023/2024 express a step up in tempo. Serving as a vehicle for vitality and enthusiasm, this season’s colors bring about limitless self-expression and encourage us to awake and enjoy the autumn/winter season.’”
In presenting color forecasts, Pantone gives a “personality” to colors. One of my favorite things about learning what the new season’s color trends are the descriptions given to each that evoke emotion as well as visuals. You’ll find these descriptions for this year’s fall/winter color trends below.
Here’s a quick glance at Pantone’s fashion color trend forecast. Scroll down to learn more about the individual colors.
Let’s Have Some Color Fun!
And now to the fun stuff. The best part of exploring a new season’s color trends are is incorporating them into our outfits.
Over the years that I’ve been writing posts about seasonal color trends, I’ve discovered that I can usually find colors already in my closet that are close enough to a particular color that works just fine. It’s also fun to bring something fresh and up to date into your wardrobe, and typically you’ll find many iterations of a season’s trending colors in the retail world. But . . . you don’t have to shop to achieve an updated look. Think about ways to incorporate those colors that jive with colors in the new season’s palette–maybe in ways you haven’t considered before.
I always love noting Pantone’s descriptors of each new color. Make sure to note them below. Sometimes those little blurbs with “visual” adjectives evoke a mood or can be inspiring when creating and styling a look.
I’ve created a few collages of outfits/pieces below that show an example of how each of the season’s colors can be worn–just for fun!
Introducing: 2023-24 Fall & Winter Trending Colors
“Gentle Tender Peach invites a soft and easy touch.”
“A tantalizing fuchsia, Rose Violet radiates high energy.”
“Powerful and empowering Viva Magenta is an animated red encouraging experimentation and self-expression.”
“Red Orange is a heated gregarious orange tone both spontaneous and self-assured.”
“Imposing Red Dahlia is elegance personified.”
“Exuding the warmth and splendor of the sun, High Visibility expresses joy and good cheer.”
“Persian Jewel, a noble blue hue inspired by the precious lapis lazuli mineral stone.”
“A mentholated green with an icy appearance, Carnival Glass cools and refreshes.”
‘Sturdy and steady Burnt Sienna conveys a sophisticated earthiness.”
“Tasty green Kohlrabi adds a dash of piquancy.”
“Coconut Milk, a milky white with a hint of mild flavor.”
“A shadowed blue, Eclipse displays an air of credible importance.”
“Deliciously delectable, Hot Fudge tempts the taste buds.”
“An eternal natural gray, Silver Birch stands the test of time.”
“A tawny and tactile brown, Doe elicits a soft warmth.”
Shop Your Closet First!
I pulled several photos from past posts showing clothes I already have that fit perfectly with several of 2023 fall’s colors. See what you already own–it doesn’t have to be a perfect match.
Browse Fall Pieces in the Season’s Colors
Retailers are stocking up on all kinds of clothes in fall/winter color palette. I curated a selection for you to browse or shop. Coincidentally, last evening I received an email from a local boutique with images of some of their new arrivals. And guess what? Everything pictured was in the fall/winter color palette!
Try Trending Colors with Accessories
If you’re not ready to incorporate the fall and winter color trends into your clothing, think about trying an accessory in one of the colors. It’s an easy way to dip your toe into a color palette without making too big a commitment. Handbags are a great way to experiment with color. A new pair of earrings may be even simpler. Check out some curated styles in the new color palette below.
Who Forecasts Color Trends?
At the center of this colorful coincidence are a handful of companies that decide what those color trends should be.
By reading the pulse of our culture, powerhouses in the color industry help define relevance and set the tone for what we wear, what we drive, and everything in between.
“Color is important,” said Leatrice Eiseman, the executive director of the Pantone Color Institute and director of the Eiseman Center for Color Information and Training. “Color is one of the first things that people will notice in the marketplace.”
Established in 1986, the Pantone Color Institute provides color consulting and brand forecasting that helps designers and brands harness the power of color, according to Pantone.
In a practice called “color forecasting,” industry professionals such as Eiseman determine what the upcoming color trends may be. Such a determination provides inspiration for designers and manufacturers across a variety of industries when they create their products.
This is why the market often seems to be flooded with products of the same color each year, as companies take their cues from color forecasters.
“Over the years, that has grown incrementally, and now people look to Pantone for that prediction,” Eiseman said.
“We look at many different, what we call, indicators,” Eiseman said. “We have to be looking ahead, we have to be soothsayers, but do our homework at the same time so that it’s not something where we all sit around and throw darts and wherever it lands, that’s the color we choose.”
Perhaps one of the most significant indicators for a color forecaster is the “zeitgeis—the general mood or spirit of the people at a particular moment in time.
Altogether, these indicators inform forecasters of trends.
How Color Trends are Forecasted Each Year
Several factors play into the art and science of color trends predictions:
Cultural Influences: Color forecasters keep an eye on global cultural shifts, social movements, and even political climates. These can influence the mood and preferences of colors.
Fashion Shows and Runways: Forecasters (like Pantone) closely watch fashion shows in major style capitals like New York, Paris, Milan, and London. The colors designers are using can give a hint of what’s to come. Color forecasters may look at fashion designers to see what risks they’re taking in their art and what colors they’re using, along with fabric houses to see which colors are being expressed in the latest fabrics.
Art and Design Trends: Forecasters tap into the world of art, interior design, and graphic design. What’s popular on canvases and in homes can often trickle into fashion too. Movies and their “color stories” can also be a source of inspiration
Consumer Behavior: Understanding what consumers are buying and loving helps predict what colors will catch their eye next.
Nature and Environment: Yep, even the great outdoors plays a role. Natural landscapes and seasonal changes can inspire color palettes.
Technology and Materials: Innovations in materials and fabrics can impact color trends. Certain colors might look better or different on new textures.
Color Psychology: Pantone delves into how colors make people feel. They consider the emotional impact of shades on the human psyche.
Historical References: Sometimes, trends circle back from the past. Studying color trends from different eras can provide insights into what might become popular again.
Global Events: Big events like the Olympics or even a royal wedding can even sway color preferences.
Collaborations and Partnerships: Sometimes individual companies may collaborate with a company like Pantone to create their own exclusive shades, influencing the broader color landscape.