Alert: Black Friday is only 41 days away. I know. I’m a little freaked out, too. But if you want to get a head start on your strategy for getting the best Black Friday deals, now’s the time.
Most people will likely being doing their holiday shopping virtually this year. More and more shopping over “Black Friday” weekend has moved to online “Cyber Monday” shopping the past few years, and this year, because of COVID, it’s sure to be even more people’s preferred shopping method.
A few years ago (I’m slow), I realized that there’s a strategy to online Black Friday shopping. I’m going to share that with you today.
The thing is, I am NOT a Black Friday shopper. I have never gone shopping on the Friday after Thanksgiving. I couldn’t think of something I’d rather do less than line up at stores’ doors, fight the crowds, and maneuver parking lots on the day after a wonderful family holiday. BUT – online Black Friday shopping opened a new door for me.
We’ve noticed over the last couple of years that Black Friday sales for many retailers now begin days before the Friday after Thanksgiving. I guess it’s a help to retailers’ business, but it’s also a win for shoppers. It removes that frenzied energy around wanting to get the best Black Friday deals now that many of those sales are now offered over a period of a week or more and begin before Thanksgiving.
If you’re not thinking about the holidays yet, you can still get ready for the deals that will be out there. It’s not too early!
Black Friday Shopping Secret Strategy
Here’s the not-so-secret, simple secret: Sign up for the email lists of your favorite retailers. Subscribers to retailers’ email lists are first to be notified of special sales, friends and family events, and, yes, Black Friday promotions.
Those emails do begin to pile up in your inbox, which can be frustrating. My solution for that was to create a whole new email just for retail emails. I included in my shopping email address the word “shopping,” which easily identifies it for me. Now I know just where to look for any sale or promotion email notices. And I don’t have to wade through all the retail emails in my regular email inbox.
I’ve noticed over the past couple of years that some of my favorite brands never go on sale except one time per year – Black Friday. So if you are interested in the best prices, whether to buy your favorite brands for yourself or for gift giving, it’s worth it to get those “VIP” notifications about special promotions.
Brands I Love that You Might Not Know
Sign Up for Your Favorite Brands’ Emails
Here are some of my favorite brands, in no particular order. I like to share brands that may not be on your radar and are unique – not the run of the mill companies that everyone knows about. I’ve definitely benefitted from their VIP or friends & family communications and have taken advantage of promotion pricing on a number of occasions.
- Tkees – Tkees is a brand of leather flip flops and sandals (women, men, and kids) that focuses on simplicity and quality. I love their Nudes collection with a variety of shades to match skin tones. Only one sale per year, and it’s Black Friday. Styles sell out FAST, so having a list of favorite styles is key.
- AG Jeans – Anyone who’s followed the Dez & Dot blog for a while knows that this is my favorite premium jeans brand. AG offers sales several times a year, and notifications are first sent to email subscribers. The jeans are regularly priced between $180-$250, so the sales are really worth knowing about, with discounts of 25-50% – the only time I purchase!
- Athleta/Lululemon – These are two unrelated companies, but they both offer athletic wear and athleisure clothing. The products are premium priced, so, again, it’s really worth knowing about sales.
- Lady Grey Jewelry – Lady Grey is a brand I discovered a couple of years ago. Their fashion-forward designs aren’t everyone’s cup of tea, but I love the uniqueness of the jewelry styles. The fashion jewelry pieces can be a little pricey, so getting early notices of sales is helpful
- Apolis – I’m a little obsessed with this brand of market bags handcrafted in Bangladesh by people who receive Fair Trade-certified wages, annual profit dividends, and a retirement fund. The bags are customizable and a perfect gift for someone on your list or yourself.
- Joy Susan – This company makes vegan “leather” handbags. They are stylish, good quality, and well-priced.
- Blondo – I always have at least one pair of Blondos waterproof boots in my shoe wardrobe. The styles don’t scream “waterproof” – they look just like any leather or nubuck shoe or boot.
- Uniqlo – I’m often surprised that people aren’t familiar with Uniqlo, a retailer that originated in Japan and now has stores all over the U.S. They offer well-priced classics as well as trendy styles that are really great quality for the price. I really like their basic undergarments like camisoles and undershirts for winter.
- Jack Rogers – This is a new brand to me. They have really fun sandals (colorful and detailed design elements), shoes, and boots for women. There’s even a wedding collection of styles!
- TOMS – Everyone know TOMS – they are iconic and well-known for their philanthropic business model. They are simple and comfortable, and, now, a classic.
- Rothy’s – No surprise to those who follow Dez & Dot that Rothy’s is on this list. I love these sustainably manufactured (from plastic water bottles) shoes. My most recent crush has been the slip-on sneakers. Actually, I’ve never seen Rothy’s shoes go on sale, even during holiday shopping season. But just recently they surprised me with a $40 discount to customers who receive their emails – so, see, it can be worth it to get those emails. I’ve written several posts about the sneakers here and here, and just bought the leopard print sneakers with that $40 gift. A variety of other super cute styles too. Rothy’s offers customers a personal link to share Rothy’s with friends and gives you a $20 credit when someone purchases with a first order using your link. Here’s my link; if you decide to shop Rothy’s, I’d appreciate your using it (can never have too many Rothy’s!): https://share.rothys.com/x/rUVp7u. Also, Rothy’s offers a 20% discount to teachers, first responders, and medical professionals. Check it out here.
- Liquid Metal Jewelry – Another fave that I’ve talked about on a variety of occasions. Love this fashion jewelry that’s affordably priced. Check out the bracelets – that’s my weakness. The site linked is owned by a very nice local woman and I love supporting her by purchasing through her site, Objects of Beauty.
- Beautycounter – Can’t leave out my very favorite clean beauty brand, Beautycounter. Sign up for emails here and keep your eyes open – there will be great offers starting well before Thanksgiving. I’d love to share the beautiful and high performing skin care and clean makeup with you. And the holiday collection is so festive and perfect for gift giving to those on your list or yourself! Email me for a virtual appointment so you can make your gift list or wish list now!
Do You Know Rakuten?
I have to remind you about Rakuten. Rakuten partners with retail and other companies and gives you cash back on your online purchases. It’s so easy. I use Rakuten and get a check every quarter. They aren’t huge checks, but, heck, I’ll take $25 or $30 back from my purchases every quarter. You can easily add Rakuten to your browser to be automatically notified by a pop-up when a company you’re shopping with is a Rakuten partner. Just click the button and your purchase will earn a percentage back to you. Beautycounter is a recent Rakuten partner and gives 4% cash back on purchases made.