Doubling Down: Favorite sale Purchases & Black Friday tips
You can be in denial for as long as you’d like (I’m right there with you). That won’t change anything. Black Friday is looming and will be here in a fast five weeks. YES! FIVE.
Let’s make sure we’re ready to use all those upcoming sales to our advantage.
I’ve never been one of those Black Friday shoppers lined up at retailers’ doors at 6:00 am on the Friday after Thanksgiving. That sounds like a nightmare to me.
And, fortunately, a few things have changed in recent years that change the way we holiday shop:
- Online shopping has grown in leaps and bounds since we were all stuck in our houses during the pandemic. We don’t have to venture to the stores in the dark of the early morning to get the best deals as long as we have a device that can navigate the internet.
- Retailers have figured out that they can begin their discounted pricing BEFORE that Friday after Thanksgiving (making the phenomenon termed Black Friday not really accurate since retailers’ going into the black may no longer be tied to that Friday 🤷🏻♀️).
I have a few strategies that I’ve developed over some years to make the most of the Black Friday sales. Stay with me to get all the tips.
Doubling Down on Favorites (or Tripling or …)
Before we dive into the BFS (Black Friday Strategies) . . . am I the only one? Here’s what I’m talking about: I find a clothing piece I love, and I’m compelled to buy it in multiple colors. Well, not all the time. But plenty of times–as you can see in the images below.
I bet some of you do the same. And I have a tip for you.
Black Friday Shopping Secret Strategy
Here’s the not-so-secret, secret: Sign up for emails from your favorite retailers. If you haven’t done this already, do it now! Subscribers to retailers’ email lists are first to be notified of special sales, friends and family events, and, yes, Black Friday promotions.
Some of my favorite brands never go on sale except one time per year: Black Friday. So if you’re interested in the best prices, whether you’re shopping your favorite brands for yourself or for gift giving, it’s worth it to get those “VIP” notifications about special promotions. This is the “trick” I’ve used to nab multiples of my favorite clothes and accessories.
What to Do with All Those Emails!
I know, I know. Those emails do begin to pile up in your inbox, which can be frustrating.
My solution for that was to create a whole new email address just for retail emails. I included in that shopping email address the word “shopping,” which easily identifies it for me. Now I know just where to look for any sale or promotion email notices. I’m first on the list to be notified of sales and promotions, which is key for me when I’m shopping for the holidays. And I don’t have to wade through all the retail emails in my regular email inbox.
I highly recommend doing this if you’re interested in being first to hear about any promotions from favorite retailers at any time of year, not necessarily just the holiday shopping period.
Introducing You to Brands I Love
Here are some of my favorite brands, in no particular order. I like to share brands that may not be on your radar and are unique–not the run of the mill companies that everyone knows about. You may get some fun ideas for holiday shopping or just have some new retail options for shopping anytime.
I’ve also included a few of my more familiar, go-to retailers that I love to shop when they have sales (which is frequently); you probably know and shop them too.
I’ve definitely benefited from VIP or friends & family emails and have taken advantage of first-to-know promotion pricing on many occasions throughout the year because I’m on retailer email lists.
- Beautycounter – Can’t leave out my very favorite clean beauty brand, Beautycounter. Sign up for my weekly Glow Up 🌟newsletter HERE that shares not only Beautycounter product info and promotions, but also articles of interest related to skincare and helpful flash tips. Keep your eyes open–great offers have already started (free holiday sets with purchase–details in this Glow Up newsletter) and more will come leading up to Thanksgiving and the winter holidays. I’d love to share the beautiful and high performing skin care and clean makeup with you. And the limited-edition holiday sets are so festive and perfect for gift giving to those on your list or yourself! Email me for a virtual appointment so you can make your gift list or wish list now! (Transparency: I’m a Brand Advocate for Beautycounter. You can order directly from Beautycounter’s site, but you’ll get the very best customer service with me as your beauty and skincare concierge! 😉)
- Tkees – Tkees is a brand of leather flip flops and sandals (women, men, and kids) that focuses on simplicity and quality. I love their Nudes flip flop collection with shades to match a variety of skin tones. Only one sale per year to my knowledge, and it’s Black Friday. Styles sell out FAST, so having a list of favorite styles is key.
- AG Jeans – Anyone who’s followed this blog for a while knows that this is my favorite premium jeans brand. AG offers sales several times a year, and notifications are first sent to email subscribers. The jeans are regularly priced between $180-$250, so the sales are really worth knowing about, with discounts of 25-50%–the only time I purchase! (If you have a favorite brand of designer or premium jeans, get on their email list!)
- Athleta – This is where I’ve been finding my favorite athletic wear and athleisure clothing. Their clothing and accessories are premium priced, so, again, it’s really worth knowing about sales. (Pictured below are my favorite joggers. I pretty much live in these at home, so one just wasn’t enough!)
Favorite: Trekkie North Jogger (Athleta)
Favorite Retailers (cont)
- White House Black Market – If you love premium jeans but don’t want to pay $200 for a pair, WHBM is a great resource. Jeans prices hover around $85-$115, and the quality and fit are great, with a variety of fit options for different figure types. (I’m wearing a pair of WHBM jeans in the Easy Fit Shirt images below–skinny flares.)
- Apolis Personalized Market Bags – I’m a little obsessed with this brand of market bags handcrafted in Bangladesh by people who receive Fair Trade-certified wages, annual profit dividends, and a retirement fund. The bags are customizable and a perfect gift for someone on your list or yourself.
- Joy Susan – This company makes vegan faux leather handbags. The brand offers so many styles, good quality, and bags are very well-priced.
- Blondo – I always have at least one pair of Blondo waterproof boots in my shoe wardrobe. The cute styles don’t scream “waterproof”–they look just like any leather or nubuck shoe or boot.
- Uniqlo – I’m often surprised that more people aren’t familiar with Uniqlo, a retailer that originated in Japan and now has stores all over the U.S. They offer well-priced classics as well as trendy styles that are really great quality for the price. This is my favorite, lightweight, athleisure type jacket from Uniqlo. I really like their basic undergarments like camisoles and undershirts for winter. (Looks like sizes are currently limited but these are staples at Uniqlo, and I’m sure they’ll be restocking)
- Anthropologie – I love so much of what Anthropologie offers. Sometimes the styles are little too young and skin baring, but if you’re a fan of colors and fun, trendy pieces (I am), sign up to get sale notifications for sure.
A Few More!
- Jack Rogers – This is a new brand to me. They have really fun sandals (colorful and detailed design elements), shoes, and boots for women. There’s even a wedding collection!
- TOMS – Everyone know TOMS – they are iconic and well-known for their philanthropic business model. They are simple and comfortable, and, now, a classic.
- Rothy’s – No surprise to those who follow this blog that Rothy’s is on this list. I love these sustainably manufactured (from plastic water bottles) shoes. My most recent crush has been the slip-on sneakers. Actually, I’ve never seen Rothy’s shoes go on sale, even during holiday shopping season. But just recently they surprised me with a $40 discount to customers who receive their emails–so, see, it can be worth it to get those emails. I’ve written several posts about the sneakers here and here. Obviously I live by the motto that one can never have too many Rothy’s (see images below!). Rothy’s offers a 20% discount to to teachers, first responders, medical professionals, military and students. Check it out here.
Favorite: Slip-on Sneakers (Rothy’s)
Last Ones on My Favorites List (for now)
- Quince – Although I haven’t yet purchased from Quince, but I’m very intrigued. Their mission: Create products of equal or greater quality than the leading luxury brands at a much lower price. Because we believe quality should never be a luxury. It’s true, the prices are super budget friendly for high-end fabrics like linen and cashmere. I’ll be trying them soon.
- Liquid Metal Jewelry – Another fave that I’ve talked about on a variety of occasions. Love this fashion jewelry that’s affordably priced. Check out the bracelets–that’s my weakness. The site linked is owned by my friend Andrea, and I love supporting her by purchasing through her site, Objects of Beauty. She gives the BEST customer service. I met her when she had a physical store not far from where I live. She’s since moved out of the area, and she continues to be great to work with. You can see a beautiful necklace and bracelet from Objects of Beauty in this post. (I have four or five bracelets, several necklaces, and a few pairs of earrings from this line–that’s how much I love it. I’ll spare you the string of photos!) Andrea carries the full line of LMJ as well as several other cool jewelry lines.
- Boden – Boden is a clothing company begun in the U.K. and offering beautiful clothing for women, children, and men. Their clothing is often made with unique and modern prints. The quality is great and the clothing fun!
- Mark & Graham – Mark & Graham offers an endless selection of gifts for home, travel, entertaining, accessories, pets, leather goods–phew! A lot! It’s owned by Williams Sonoma. The quality of what I’ve purchased is excellent. I have this bag that I love! It comes with a changeable handle so you can add a little flair to the look. You can see it in this post – scroll down to the office look. I’ve also purchased small leather goods as gifts and this one for myself (love it) and have been really happy with the quality.
- Banana Republic and Banana Republic Factory – So many beautiful classics and the frequent sales are great. I purchased my new favorite cargo joggers from BR Factory on sale for under $40 a few months ago (pictured below–click the images to navigate to them on the site). I also love the Dillon Classic Fit Shirt–see the three images. It’s such a versatile style, I had to have more than one. It seems to have been discontinued, but the brand carries a nice selection of classic shirt styles (similiar style linked to images).
- Gap and Gap Factory – Great, well-priced classics with a trendy twist.
Favorite: Cargo Jogger (Banana Republic Factory)
Favorite: Easy Fit Shirt (Banana Republic)
Here are a few other clothing pieces I’m obsessed with–hence the multiples. The crewneck sweaters have all been purchased during Black Friday sales (except one that went on a random summer sale and I’d never have known about it without being subscribed to the company’s email list).
Favorite: Crewneck Pull-on Sweater (It Is Well Los Angeles)
As the owner of five colors in this sweater, it’s probably obvious I love this style (ya think?!). These sweaters are pricey at full cost–$185. Since the style is classic, I don’t mind spending some $$ as they’ll be wearable forever. As an email subscriber I get first notices of sales–and they’ve all been purchased on sale!
Favorite: French Terry Jacket (Testimony Los Angeles)
These jackets are designed with beautiful draping and design features, plus they’re super comfy in soft French terry. Hence, I needed more than one. 😜 This style is the Victorian jacket.
Do You Know Rakuten?
Before closing, I want to remind you about Rakuten. Rakuten partners with retail and other companies and gives you cash back on your online purchases. It’s so easy. I use Rakuten and get a check every quarter. They aren’t huge checks, but, heck, I’ll take $25 or $30 back from my purchases every quarter. You can easily add Rakuten to your browser to be automatically notified by a pop-up when a company you’re shopping with is a Rakuten partner. Just click the button and your purchase will earn a percentage back to you that you’ll get in a check. (Note: Beautycounter is a Rakuten partner and gives 2% cash back on purchases made.)