12 Makeup Tips
What’s your biggest challenge around makeup? The list can be endless. As someone who wears makeup regularly, I’ve encountered a challenge – or 50 🤦🏻♀️ – myself over the years. And because of this, I’ve researched cosmetic solutions and makeup tips to solve some of the more common application problems and questions about makeup that crop up over and over.
I’ve been a makeup lover and wearer since I received my first lipstick for my 13th birthday – Yardley Slicker Lip Polish in frost. I was SO excited. And the door opened to the world of makeup.
My mom was also a makeup lover and I learned a lot from her in my early makeup days – although I won’t blame her for my 9th grade obsession with sparkly blue eye shadow.
Because I love to play and experiment with makeup, I’ve learned a few tricks along the way. By no means am I an expert or the caliber of a makeup artist. But as a makeup enthusiast and a brand advocate for Beautycounter, I spend more time than the average gal on the subject of makeup.
So here are some quick and simple tips that you can incorporate into your makeup routine.
(Note: I talk about and link Beautycounter products in this post. Beautycounter formulates clean products with only known safe ingredients. The products perform and are luxurious. Even makeup has skin care ingredients.)
Most Important Makeup Product 🌞
Yep, that’s it.
Before putting on any makeup, immediately after your morning skin care routine, whatever that is for you, apply sunscreen to your face. Every. Single. Day. In any kind of weather. This is the single most important thing that you can do to slow signs of aging and protect the health of your skin. This should also be your routine if you don’t wear makeup.
I love Beautycounter’s Daily Sheer Defense Sunscreen for Face. It goes on easily without leaving any white residue. All of Beautycounter’s sunscreens are formulated with non-nano zinc oxide. Non-nano means that the zinc particles are too large to cross into the bloodstream. That’s a good thing.
Before Applying Makeup 🧴
Face Primer can make a big difference in how your makeup goes on. Primer preps your skin with hydration and provides a palette for your makeup.
I use Glow First Priming Serum from Beautycounter. It’s a primer and a facial serum in one.
Your Built In Art Palette 🎨
Have you even noticed how quickly your makeup products absorb into your hand when you put a little there before applying the product to your face?
Solution: Use the back of your hand as a palette – that spot between your forefinger and thumb. Think of it as your artist’s palette as you’re creating your face masterpiece.
Your makeup won’t quickly absorb, and the back of your hand stays out of the way when you’re applying makeup. I use my hand back “palette” for “staging” foundation or tinted moisturizer, concealer, and sometimes eye shadow. It works!
Pat Cosmetics GENTLY 🖖
Your face is delicate. You don’t want to be pulling and pushing on it with your fingers, accelerating the speed at which lines and sags appear, do you?
The best way to treat your face gently is to use your ring finger to apply and pat makeup products. The ring finger has the lightest touch and isn’t typically a digit that we use to push or pull.
Concealer – Less Is More 😉
As we age, we need to be aware that makeup application must change as our face changes. For example, applying concealer the way a 20-something woman does – generously – doesn’t typically work for us when we’re past 50.
Remember: Less is more. Particularly when it comes to under-eye concealer. To keep concealer from settling into fine lines, keep it in the inner corner of the eye without extending it under the eye if possible. I find it helpful to use a concealer brush to blend.
Check out this Instagram reel with a demo I recorded.
Those Eyebrows 🤨
Eyebrows are important to your face and makeup application. Think of eyebrows as the frames of your eyes. Groomed eyebrows can completely change the look of your face. I’m serious!
Try this: groom one eyebrow so it’s well shaped and filled in, and compare it with the other ungroomed eyebrow. You’ll notice a difference I’m sure.
Shape your eyebrows using the guide from my eyebrow shaping Instagram reel linked here. Do your best to follow the natural shape of your eyebrow. There are so many types of grooming tools available:
- eyebrow pencils for filling in sparse eyebrows,
- tinted eyebrow gel to give the appearance of a thicker brow as well as camouflage the gray eyebrow hairs,
- colored eyebrow powder compacts for filling in color,
- eyebrow cream color,
and application tools like tweezers for plucking stray hairs and eyebrow brushes to help with shaping. I love a spoolie brush to groom my brows.
I use a combination of an eyebrow pencil and tinted eyebrow gel for filling in and shaping my brows.
I also use tweezers daily to keep on top of the tiny hairs that grow where I don’t want them. My favorite tweezer is Tweezerman slant tweezers.
Open Up Your Eyes 👁
I’ve curled my eyelashes since I started wearing makeup at age 14. Not everyone uses an eyelash curler, and not everyone needs to. But for those of us with super straight lashes (mine are so straight they almost lean down), curling our eyelashes can really open up the eyes. My favorite eyelash curler is by Sheseido.
Although I’ve always admired the cat eye look, I like a more casual eye for myself. I use a pencil eyeliner pretty much daily, even on those days I don’t wear mascara. Why? Because it gives the illusion of fuller lashes.
The trick is to place the pencil eyeliner as close to the lash line as possible to get that full lash look. I find it easiest not to hold the pencil liner close to my eye but instead hold it a little farther down the pencil toward the end to have more control and not have my hand get in the way. Check out this Instagram reel for a demo of how I apply eyeliner pencil.
Highlight But Not Too Much ✨
I love to use highlighter on my face. It brightens very subtly and gives a youthful glow.
When applying highlighter, focus on the areas of your face where you want catch light and enhance your natural features: on cheekbones and temples, down the bridge of your nose, under brows, the inner corners of eyes, and above the cupid’s bow. I like to use it sometimes in the hollow of my neck.
Make sure when choosing highlighter you’re not choosing one that’s sparkly or glittery. N-O! You want a subtle glow.
I use Beautycounter’s Cheeky Clean Highlighting Balm every day in the Lunar shade, which has a pearly shimmer (not sparkly 😉).
As we age, the jawline becomes less defined. There’s a softness to that edge that we didn’t have in our 20s and 30s. Makeup can help. I’ll call this “lightweight” contouring. I’ve never done serious contouring – I just know I’ll end up looking like a clown.
My kind of contouring focuses on lightening what I want to stand out – the jaw line in this case. I use a light concealer or a little bit of light foundation – a lighter shade than my face – along my jaw line to highlight it to give it the appearance of standing out.
Another way to achieve the effect of defining the jaw line is to contour with a darker shade of concealer or foundation (just a little) under the jaw – what’s darker fades, hence the jaw line is more prominent with this method as well. Go easy on the darkening makeup.
One more thing that helps is to remove the fine hairs along the jaw line. Those tiny hairs give a softening effect to the jaw.
Check out this reel for tools that help remove peach fuzz.
Powder Makeup Not Working? 🙋🏻♀️
It’s SO frustrating when powder makeup stops working – when your makeup brush no longer picks up the powder of your blush or eye shadow. Good news! There’s an easy fix. Check out the short reel for a demo on how to fix your powdered products.
5 Minute Makeup ⏰
Watch the one minute video below as I use 6 products to make up my face for the day. In under 5 minutes! (As you’ll see in the video, I did it in less than 5 and wasn’t trying to hurry. It’s so easy.)
These 6 products are sold as a set from Beautycounter:
- foundation OR tinted moisturizer,
- eyebrow gel
- cream blush
- lip gloss
Flawless in Five
Purchase the set, Flawless in Five, and the price per product is under $29 – each. That’s a pretty incredible price for luxurious and clean makeup. And better yet, you get to choose all your own perfect shades. Let me know if you’d like more info. If you’d like to shop Beautycounter with me, please use the link here.
Curious about Beautycounter’s products and the company’s mission? Let me know. I’m happy to chat Beautycounter any time. Or if you’d like to try some of the products, you can request them using this form. I send these directly and will get them out to you asap.
2nd Note: If you purchase products through the links in this post, I’ll earn a commission. Your price is exactly the same as if you navigate independently to the retail site. In the case of Beautycounter, I am a brand advocate and earn commission from the sales of products. I appreciate your shopping my links if you decide to make a purchase. To explore Beautycounter products, please use this link: beautycounter.com/karentarver. Please contact me if you have any questions via comments or email to: email@example.com.